As a recruiter, having an email checklist is one of the simplest, yet most effective things you can have at your disposal. The last thing you want is your candidate sourcing emails is to be ignored or to sound too pushy. This blog runs through how to create an email checklist for recruiters.
Having a checklist helps you focus on writing emails that get opens, clicks, and most importantly, replies.
One stats that scares the pants off me is that most cold emails only get a 1.7% response rate.
What Is An Email Checklist For Recruiters
If you follow this 8 point email checklist as a best practice guide. I’m sure you will see that number increase.
So, I’m going to walk you through these best practices that you can implement today and start improving your conversion rate. Ultimately filling more roles with suitable candidates, and earning more commission.
1. Write An Engaging Subject Line
The first thing someone sees when they get your email is the subject line.
Trust me, this can make or break your email. People are looking for an excuse to delete your email, don’t give them the opportunity.
There are two schools of thought when it comes to structuring a subject line
- Short and to the point, 3-25 characters, a couple of words (my personal preference)
- Long but specialized, 86-111 characters
Next you need to check what you have written passes the following criteria
- It’s direct and lets the recipient know what is in the email
- It’s not all in caps, contains exclamation points, etc. Look professional at all times
- Avoid spam words like “order today”, “limited offer”. You don’t want the person’s email provider to stop your email from even getting through.
Done? Great, let’s move on.
2. Time It Right
There are a lot of studies that have looked at what the best time to send an email to a potential candidate is.
Data from LinkedIn suggests between 9:00 am and 10:00 am seem to have the best response rate.
Use your checklist to make sure that if you are scheduling the email for a later time and date, that you double-check the time is correct.
3. Grab Their Attention
You can do this by making the role you are proposing feel aspirational.
One of the top reasons an employee leave their current position is to advance their career.
So in your email you should not only describe the position, you should also share where the position could lead.
4. Reflect Your Company Brand
The first thing an interested candidate will do it checkout your companies website or LinkedIn page.
Make sure that the website of LinkedIn page is engaging.
It’s a simple for formula, that is very powerful when used correctly.
5. Action You Want Them To Take
What do you want the person to do?
Reply to your email? Click a link you have included in the content?
To get a reply, the best way is often to ask a question and that you would like to hear back from the recipient.
If it’s a link click, make sure you only include one single focused call to action link.
Finally, make sure you only include one call to action and that you ask them directly to take that action you want.
6. Make Sure Its Personal
Personalised emails have been show to increase click-through rates by at least 14%.
Don’t make your mass email look like mass email. You need to show the recipient that you have taken the time to research and help them.
Using their name, and a reference that is specific to them all helps to build a relationship with potential candidates.
7. Check Your Links
If you are including a link, make sure the link actually works and that it isn’t taking the person to a dodgy website or some form of misinformation.
As I’ve stated already, you ideally only want a single link your email. The call to action that you want the recipient to take.
Also, don’t use URL shorteners.
8. Click Send
All that’s left to do is click send.
I hope you like this post on an Email Checklist For Recuriters. If you have anything you think I should add please comment on this post with your thoughts and input.