The resources section is a curated list of the tools and resources I recommend, and most of what I already use in my day to day projects. I wanted to put this all together in one easy-to-find place for you, I hope it helps!
Because trust and transparency are important, a quick disclosure:
Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please do not spend any money on these products unless you feel you need them or that they will help truly you.
I use TsoHosts to host this website and have several other websites hosted with them. Their dashboard is very easy to use, and their packages include things like email hosting and SSL's certificates. Taking away many of the headaches that you may have when building out your website.
If you want to quickly get a one-page website up and running in the shortest time possible. IMO you can’t go far wrong with Carrd. Things like hosting and Google Analytics integration is taken care for you. I love Carrd that much, I use it to host my professional website and for testing new side hustle ideas.
For any new WordPress sites that I work on. SiteGround is the hosting provider I use. They offer a wide range of functionality across their packages. I like their 1-click WordPress Staging feature. It takes the worry out of changing things on your main site. You can make changes in the staging area. Once you are happy that everything is working. You can then move it to your main website.
MixPanel is a great alternative analytics tool to Google Analytics. Quick to setup on a website. Their dashboard is excellent. Display your website traffic stats in a clear way, helping you make sense of how users are using your website. The Insights and Funnels functionality is really helpful. You can also track when a user performs an action on your site.
The first thing I normally configure when setting up a website is Segment. It's a fantastic tool which you use to collect & forward your data to 200+ tools. No need to each tool into your website. As an example, I have a website that uses Segment to forward data to Google Analytics, MixPanel, Facebook, LinkedIn, Reddit and Quora.
Building your email list is more important than ever, if you don’t own access to your audience you don’t own your business. MailerLite is my preferred email marketing solution because of its automation features and integration with nearly every major software and platform for online business. Honestly, I can’t imagine my business without it at this point and it’s been a great return on investment.
I use Outlook to send many of my emails and to reach out to existing contacts and potential customers. Outflash is an Email enhancement add-in for Outlook. It allows me to send the same email to multiple contacts in one go, using Outlook. You can even personalise the emails you send.
It can be a daunting task keeping on top of your social media. If, like me you have personal accounts along side business profiles. Remembering to create new posts to share content is a fulltime job. SocialBee takes a lot of the hassle out of this process. You can batch create your posts allowing you to “Set it and forget it”. Safe in the knowledge that SocialBee will take care of the sharing and tracking of each post.
I have wasted many an evening trying to collate Google Analytics website traffic, Facebook, Instagram and Twitter insights into a spreadsheet. Then creating pretty graphs and PDF reports from the data. It can be such a bore. Elementary Analytics does this for you all in one dashboard.
Find and sharing useful content on your social media accounts is almost as timing consuming as creating your own content. Quuu is a fantastic tool allowing you to find content such a blogs posts and articles that related to your niche. You can then use tools such as SocialBee or buffer to share this content, providing value to your audience.
Buffer is very similar to SocialBee in terms of allowing you to automate the sharing of your content. It is one of the market leaders in social media management tools. I use Buffer as it’s sharing to Instagram is one of the best I have used.
Stripe is the gold standard for payment processors. I use it to process recurring payments for many of my SaaS products. It integrates well with many platforms like WordPress and Shopify. It was originally designed for developers to make it as easy as possible to integrate into software solutions. The management dashboard is also one of the best I have used.
Who hasn’t heard of PayPal? I have also used this payment processor in my SaaS products to take recurring payments. I also sell products on third-party websites. Being able to link to your PayPal account to “get paid” to these services, takes the worry about getting your money in a timely fashion.
Being a software developer, I must admit that I’m not great at the design side of building a brand/business. Having a consistent design across your website, social media profiles and content isn’t easy for me to achieve. RelayThat is a fantastic tool which solves that problem. It allows you to create a consistent design for your business.
If you need to create cool looking images to drop into your blog post or share on social media, look no further. Canva is one of the easiest tools to get up and running with. Their user interface is extremely easy to use. Allowing you to create unique imagery in minutes.
Over the years I have had to create mock ups of products from software solutions to t-shirt and hoodie designs. PlaceIt has 1000’s of mock-up designs for all sorts of products. It takes less than a minute to create a cool mock-up.
I still haven’t found a project management tool that I like more than Trello. I use daily to plan what I need to do. From things like D.I.Y jobs on the house all the way up to building complex software. The free version has plenty of features to allow you to manage your projects.
I started using this to track how much time I was spending on freelance projects. Enabling me to bill correctly for hourly work. As well as seeing if my flat rate projects were taking the amount of time that I had projected. I now track how much time I spend on any project. Very interesting to see how much time you can spend on your side hustles and businesses.