Find Your Side Hustle
Find Your Side Hustle
#77 - My catch-up with Jesse Blout of the "Undiscovered Entrepreneur" about Elementary Analytics

This episode is going to be slightly different. I’m going to share an episode of a podcast I was interviewed on called The Untitled Entrepreneur, hosted by the brilliant Jesse Blount.

6 months can go by so quickly, and we never take the time to stop and review how far we have come. This is what Jesse got to me do on his podcast, to review how things have been going with Elementary Analytics.

You feel like you haven’t made any progress with some of the targets your set yourself, I’m the same. It was an amazing thing to do to look back and see how much I’ve grown in such a short space of time.

Please check out The Untitled Entrepreneur. I hope you enjoy this episode and the podcasts.



Phil: This episode of find your side hustle. It’s going to be a slightly different format it’s going to be the audio for a podcast I recorded with Jesse Blout. Of the undiscovered entrepreneur. We’re talking about my journey. Over the last six [00:01:00] months of working on elementary analytics, how that’s gone and have a been managed to, to work towards the goals that I set for myself and the product

I hope you enjoy. And if you do. Check out Jesse Blout and his podcast the undiscovered entrepreneur.

Jesse: Undiscovered discovered entrepreneur episode number 14, you know, kind of like how many days it is between each episode.

To the undiscovered entrepreneur podcast, where brand new entrepreneurs come to life and could quite possibly be discovered, join me, DJ scoop, and the rest of the school believers as we help these new businesses become a reality. And now the way

we go.[00:02:00]

Hello, scoop believers and welcome to an amazing episode. Number 14. Uh, let me just take a quick second here and just say how much I really enjoying this adventure that I’m taking with you all. And thank you so, so much for just all the support that I’ve had to put to this point. It’s been just an amazing thing.

So up to this point, we are now starting to interview and have different types of interviews. This one in particular is going to be just amazing. We’re doing our very first follow-up six months, approximately like I’m going to say in the program here, follow up with an amazing gentlemen. One of my really good friends that I’ve kind of taken the adventure with.

And, uh, I’m actually what I’m going to do here. Go through and just go ahead and start the episode here and let you figure out who it’s going to be. So without further [00:03:00] ado, here we go.

Still believers and welcome to the very first follow up interview. That’s right. It’s been approximately six months since we’ve last talked to this person and believe it or not, it is Phillip Hughes. That’s right. Hi, Phillip, how are you? Great. It’s so great to talk to you again, and we’ve got a lot of stuff going on in the last couple of months.

I’ve been kind of following you on your podcasts, which I have mentioned several times try to hit because I like it so much because it kind of follows you. So, but I do have one very serious question to ask you about. Okay. All right. Are you still a school believer?

Phil: Yes. You have caught a screw believer.

One said never. I that’s what I

Jesse: said. Nice. [00:04:00] That’s great. Thank you so much for continuing to be a school believer. All right. So it’s been a little while since we talked to you. So we’re going to kind of do a quick thing here. If you could just go ahead and remind us of who you are and what your entrepreneurial adventure.

Phil: Yeah. So my name’s Phil Hughes. Um, um, my entrepreneur adventure started probably a decade ago and I’m more than a decade and she’s like, a software product called element to analytics, which, um, helps people ease the, bring the marketing stack together together and, uh, allows them to see whether, what things are working well.

And they can grow the business using the website, traffic and social media.

Jesse: All right. That’s great. And I’ve actually, I’ve used your product and I love your product. And if anybody says, listen to my podcasts up to this point, I it’s just amazing. It’s really good. So yeah, absolutely. All right. So up to this point [00:05:00] from the last interview that we had the last pockets as what major changes that have had.

Let me say that again. What major changes have happened from the last interview to now?

Phil: Um, how long have you got,

Jesse: give me your like top three.

Phil: So top three. So, um, I think one of the things that I’m really struggled with, and I think other people may have this as well is if you, if you saw, if you target market, the people you’re niching down to, I had to sort of like four, maybe five.

I could tell. And they were all competing for my attention. I didn’t know where, where to focus my attention on which group to try and get the products out to. And a lot of my time was spent, I think, going after the wrong people, And not really having a lot of focus. So that was something that, uh, cited. I also the pricing model as well, to try and cover [00:06:00] different sorts of categories and people and get people on the product.

Um, I had an interesting conversation with a lady actually, who I showed her, the products you want it to start using it. And I told her the price and she went, that’s far too low. I’d never use you. So I actually literally had to change your pricing model as far as like an enterprise grade more. So that’s been sort of from the sort of marketing stand point, a lot of what’s going on the product from a lot of feedback from people, again is there was a few gaps in the products in terms of sort of paired, advertised, and tracking.

So to be able to track Facebook ads and Google ads, we didn’t have that in the product. So that’s been. So we got that out just before Christmas. Um, and 2021. So that’s the sort of the top two. And then, yeah, so third is just sort of focused on marketing. I think a lot developers who start their own software products.

They said do marketing 50% of the time to do development 50% of the time. And I’ve really struggled getting in that balancing act. So for me, [00:07:00] I’ve gotten focused, like I said, on the development. The biggest change will be right. Here’s the mark 10. I felt I’m going to do for X number of time and see where we go from there.

So I think that’s more of a mindset thing than anything where the product that that’s happened.

Jesse: Right, right. Yeah. You know, it’s amazing to me, how price point is really a big key when it comes to something like that. Yeah. The perception of somebody that you want to, you don’t want to scare them away with the high price, but at the same time, you don’t want to have the perception of a, of a mediocre product.

Cause it’s, the price is so. So you want to that price when you raise that price up there, they think, oh, this is a really higher quality product because this, it costs this much. You know, there’s a difference between buying Levi jeans and buying, you know, like Walmart jeans, you know, the Levi jeans that are more expensive with our higher quality product.

And that even though they’re almost the exact same genes. It kind of gives that perception of it’s a higher quality and I’m glad you did that. Actually. I saw you do that. [00:08:00] So, yeah, so

Phil: that was done as a real challenge, because I think when I try to differentiate myself is because I’m trying to make the products as simple, as accessible for people with the stocks.

I want it to do that with a pricing model, but yeah, I just, I just find out exactly what you said is, is it just that the perception was just, just not just not the other. We don’t even entertain it. And it was a very strange one as well because the lady who started really said that she wouldn’t use it.

She’d been looking at complexity to the day before, and it was an Austrian astronomical, the amount they were charging. And she said, your software isn’t as good as yours. So it was, it was almost like 10 times the price of what I were charging, but not as good. So I was like, I’m definitely going to go to solve this and try and give sought three tier pricing and the top price.

Just be a lot more expensive.

Jesse: Right. And the quality of the client too. It will be a lot different. Cause you know, if [00:09:00] they’re, if they’re paying a little bit more, you know, they’re going to invest more and be more into the product, um, than somebody that’s, you know, spent just a little bit, oh, it’s just a couple of dollars.

That’s fine. If it goes away, it goes away and no big deal, you know, but somebody that invests a higher amount of money is going to want to use the product because they’re investing into that particular product. So, yeah. And it’s better for you. Oh, gosh. Yeah. Cool. That’s awesome. I

Phil: think, yeah. So going on to that, sorry, that price point.

So to say, when it’s bad for you, just as an example, um, so a lot of the, cause it’s still for like a side hustle to, well, not a side hustle, but it’s still a side project for me at the minute I was taking a lot of money out of my own pocket every month to fund start to fund things. And I got my first enterprise customer in November and it was just a complete switch.

All my expenses are covered just from that one customer running the software product other than supporting material and the other costumers I’ve got as well. [00:10:00] So it’s just been a big swing for being self-funded to watch the technically profitable night. So during that, that high price point, if anyone wants to kind of test that the rewards and the sort of switching, how you can stop with.

It must’ve been a few months.

Jesse: All right. Well, congratulations on that, Phillip. That’s awesome. All right. So what has been your actual most memorable experience that’s happened over the last six months or so? I know you’ve had a lot going on and it sounds like you’ve already had one major one, but in that, in that space and time has something kind of stuck out in your mind.

That’s been the most memorable.

Phil: Um, oh, this is a tough one. Again, I love your questions, Jesse and I, and we always check before on the boat. Do you want to see the questions before? And I was like, no, I’d rather just go, go ahead and go into it. Um, I think going to the context again, that first enterprise customer, [00:11:00] it’s a really hard one to describe.

Uh, like I said in trial, but I’ve done this for about a decade. I’ve got other sort of things, other projects going on. That’s not really before coast. And what happened in November is one of the side projects that have not been looking at, kind of took off and ended up getting like 10, 12 customers in the space of a few days.

The problem was it was all scum, scum, artists and spammers. So I made the decision to shut that product off completely. Um, and that was kind of. Especially if did a 10 day period and I didn’t didn’t see anything else. I was doing that switching over, trying to get rid of move content over to the personal blog.

And the problem is no, cause you’re when you’ve got like Facebook pages and all this things you’re supporting material. There’s a lot to switch off it and try and take down. So I actually missed the enterprise customer, sign it up. It was their signups Smartling in the middle of me actually going on like panic mode and seeing all that.

[00:12:00] So all of a sudden, so then I had like a few days to kind of slow it down again. And then I logged into their strike account and saw that this pot of money. And I was like, I don’t even know where that’s coming from. So that was, um, I think, yeah, that’s been the big one. I think another big milestone, I think.

Cause yeah, th th th th the focus of think and switching this other product off wasn’t I didn’t see it as a bad thing. Actually. I saw it as a good setting and I think something I’d really struggled with is tinkering with other products. So I think for anyone out there, that’s got more things. I think you’ve just got to focus on one thing.

So it’s given me capacity to forecast. Elementary analytics and try and get that really, instead of all these other distractions, really getting that going. And I think that’s been the big things that the realization of focus, not to the guy in the eye and surprise customers, but in a real, sort of a sweatshop, especially over the past three months, three months or so I’ve actually read anything you’d like, you’d call us and everything.

So. [00:13:00] The word focus actually stands for Wallace follow one course until success. Yes,

Jesse: absolutely. Yeah.

Phil: Nick tailfin John dealer, John Lee Dumas entrepreneurs on fire. He says it a lot, but. Yeah. Cool.

Jesse: That’s great. But yeah, having that focus is really important. I mean, if you have three or four or five things going at, once, you kind of like, okay, I got to go over here.

Okay. I got to work on this over here, and then you’re starting to accomplish almost nothing. Or just, if you do accomplish something it’s really super slow because you’re only getting a little bits at a time. You take that one thing, that’s making the most progress and go with. And I, I remember listening to your, on your podcast, how you had to shut.

I don’t know if that’s the same thing you’re talking about, but you had to shut that down. Okay. So I, and I had to agree with you. That’s probably was the smartest thing for you to do at that particular point, because you have all these other things going on and you got to have that, [00:14:00] that momentum for that one particular thing, that’s going to help you the most.

Good kudos to you, my friend. That’s awesome. All right. So I’m on kind of a personal type of level and you don’t have to answer this if you don’t want it to, but on a personal type kind of level, what changes have you seen in yourself? Uh, over the last, uh, since the last time we talked,

Phil: um, I’ve been doing a lot of stuff about mindset and mentality actually.

And I think she kind of don’t realize, I always wondered as all labels doing some sort of self-sabotage and things like that. And I actually worked with someone who. Those are not goals. I don’t want to go too deep into my discovery went, but she kind of helped me go through and sort of see by any blockers around Monet and things for art and wealth and success, and to see anything like that, it was really blocking me.

So I’ve just been looking at things from that side, the level of more internally to say. Okay. Getting a lot of good feedback. You may have been progressing as you [00:15:00] want. Is it something internally instead of externally? So like pointing the finger at yourself and saying, right, well, what is it? And I’ve always, we’re chatting on the first episode about all the books that we all liked.

That can everything right now. I’m a big reader and what I’ve done recently, instead of reading a lot of business books, I’ve read a shoe box and the power of the subconscious tomorrow. And, and things like that. So I think for me, it’s been a real style of a mindset switch belief, and really working on right.

I can actually achieve this and been quite disciplined in how I actually taught myself instead of going all that’s failed. That’s not what. Um, ah, it’s never going to work. It’s kind of like, don’t sell them things. It’s like, okay, what people learn from this experience what’s that bit. And , I’ve been sort of like an abundance mindset.

And I think going back to switching that project off, it just, I felt relieved because I just felt out an abundance of other things to work on. And I think. Instead of [00:16:00] feeling donut by it because I’d been working so hard on my mindset and the mindset was all grant. This opens up so many doors then. Oh, no, not another thing.

I’ve got to switch off another failure. So I think what can on that for six months, it has been something that I’ve been personally trying to deal. Yeah. Good.

Jesse: That’s good stuff. Have you read the book? Okay. So I can’t remember the name of the title or the author right now, but it actually goes into, and this is what happens to me too.

A lot of time when I’m doing my editing on my podcast and things of that nature. You get into this mindset where you start losing track of time, you lose track of hunger and you just really get bared down into the thing that you’re into most like I’ll start editing a podcast and then two hours will go by.

It’ll be done. But like I miss LA. Um, had no idea of how much time actually went by to me, it only felt like a few minutes that I look up and two hours it’s gone, that’s called flow. And I think that would actually [00:17:00] help you learning about flow and where, where your flow actually is to be the most progressive for what you’re doing.

Um, so I would definitely look into that. I’ll send you a, I’ll send you a picture of it that way you can see what the cover looks and I’ll have it in the show notes too. So yeah, I, that would be really good for. So, um, on a professional level, what has changed since we talked last? What do you think?

Phil: I think my skill level, in terms of like marketing and things that, um, I want to work on instead of like being in a developer and going, oh, well, I’ve never done this before.

I’ve never done that before. I’m trying to get that balance things like copywriting, voting, sales funnels, marketing, blogging, threaten outs, and being more active on social media. I saw. That’s all post professional level of, you know, working on the website as well. And looking at the messaging of all the websites say in and not sticking it say right now it’s done.

That it’d be a case of right. Let’s revisit it [00:18:00] and get better at that sort of things. Like, for example, I’m going through a thing that’s been. I think it started in October. So, so Seth Godin, the Rover mentioned South Dakota in our last podcast. So he does a thing called the marketing seminar. So I’ve been actually going through the marketing seminar, which is kind of like four or five month course.

Um, to get back home in marketing skills. So I think that side of the professional side of it, in terms of all of the things that you need to, to, to get things moving, I’ve been boxing on trying to implement it as best I can as well to go. I’ve learned this over here. Let’s get that on the website. Or I remember reading this book about sales funnels.

Let’s try Salesforce and see how that works and helps the business. So I think that’s, that’s the professional side of it. Don’t get in actually getting it out to the world, I think is. The thing that I’ve been trying to flux and push the big old professional

Jesse: app. That’s great. You know, and if you’ve listened to any of my podcasts, self-education is probably the most important things that I try to talk [00:19:00] about when it comes to entrepreneurship and things of that nature.

And it sounds like, uh, you’re doing something that I heard is called. On-time learning where you’re learning things as you go along, that’s the most important that you know, that, that once you learn that it’s going to propel you forward into the next level. So taking that class, what do you know the name of that class?

That Seth Godin spit out

Phil: it’s called the marketing seminar, the marketing

Jesse: seminar. All

Phil: right. To keep an eye for it. Cause I think what the dude, the locking it up for say a month and then you’ll sign up and end up that side. Block of education works and they’re kind of like close it down and then doctor it again.

So I don’t have anything to do a year, but yeah, it’s not, it’s not an ongoing thing. It’s kind of like a prop semester that they’ll do with the us.

Jesse: So it’s an open and close type of, uh, 80 days. Yeah, it is. Yeah. And that’s okay. That’s okay to do that. Cause you’re actually going in with other people at the same time.

So it kind of feels like a class, you know, you’re going in there and you’re with these people. So that’s awesome. [00:20:00] Yeah. Do that the online, that’s great that you’re educating yourself and putting yourself out there to the, so you learn and can you the progress and growth. So that’s

Phil: great. Not been great as well is it’s fine to read the book and then what I’ll do, I’ll read it again because I’ll get more information.

And I think one thing I’ve been butter is that to put into practice what you’ve been learning. So I think that’s the thing that I’ve been trying to do more and more of the past six months as well as to go right on. I’ve learned that day. Right. And it’s put into practice instead of learn. Set. Cool.

There’s no point in learning it. If you don’t actually. Try not to on it. So I try and I learn and I try and not sort of spin as I can’t while it’s still fresh. So that’s been a big thing I’ve been, I’ve been pushing for,

Jesse: you know, who does that, uh, cliff Ravenscraft. Yeah, I actually got to interview him for my show not too long ago.

And he actually talks about in their show where he will read a book, but he’ll only read until he finds something that he wants to act on. Could put the book [00:21:00] down and then go act. Oh, nice lineup. Instead of reading through the book, just to say, read through the book, act on something, as soon as you come across something that flips that switch that way you don’t forget about it.

And then later on, go back. He told me he’s like in the middle of like 52 books or something like that. Cause every time he reads through something he wants to act on, so he puts the book down. So anyway, so yeah, that’s good. So, um, we’re going to transition to a different questionnaire, uh, in this. Or so since the last time I talked to you months, um, uh, what pitfalls you, you might’ve touched on this already, but what pitfalls of crisis has have you actually come across in that

Phil: time?

I think one, for me, a lot of the shots, probably about mindset at the time. I think one of the things I’ve done, especially men quite soon after our episode is I’ve been very, very harsh on myself and very, very critical when things haven’t been going at your work. I think that’s been a real again, that made by the poets of conscious mind and the way it’s taught to self [00:22:00] and things like that.

I think I did get very frustrated when things aren’t working as quick as I want, or it’s not progressing as I’d like. And it’s such a hard thing to running a software product. This is really, really difficult to get people on board. And when it doesn’t work, I’ve just been like, well, why can I not do this?

And I’m feeling it. They saw. That’s been a, um, a big stumbling block for me is sort of dealing with the frustration and not being too much myself and actually trying to be a bit more of a realistic c’mon during, I think that’s been a real challenge is something I’ve been trying to overcall. Yeah. And I think a couple of things were dealing with customer feedback.

So I said about the product updates, it’s something that I kept putting off. So I think one of the big pitfalls was. Again, an active, not something. When you get feedback, actually start putting it into products or take that feedback on board and then they go on from there. So I think you’ve had actually bought a few things in an earlier instead of going [00:23:00] right.

I’ll do that later on. I think I could be a little bit further forward with the product in terms of the development. And I think the big one for me, what you touched on was sort of who to target, who to that, to build it for, and then get in front of, I think it’s been a real challenge that perhaps pick the wrong market first again, the second guessing yourself.

So again, it goes back to sort of mindset and belief. The people I started building it for originally. I’ve actually never marketed it to them. I’ve always gone like, oh, another one. They won’t not the products. They won’t do this. They won’t do that. It won’t be for them. They won’t like it instead of just going out and can’t get it to them and then see what they actually say.

So I think going back to this person, when I was building the reporting suite, and then I had this person in mind who was building it for, and I’ve never actually tied to that person. So I really need. I’ve been trying to work on getting that light nice and rounded. And then this year I’m trying to actively promote to that stop person.

So then that’s been a real [00:24:00] challenge for me in some I’ve been trying to, having to, to cross the bridge and go over the chasm.

Jesse: Gotcha. Gotcha. Have you, and you probably have, but I’m gonna ask this question anyway. Have you actually thought about, uh, constructing your avatar for your product, where you get to that one person that’s specifically for your product?

Have you, have you done that?

Phil: Yeah, so I was just going to lead all the stuff. I’ve got a one pager. That’s actually the bullet point of that person, the overview of that person. And then I’ve got a good tip to someone. Is I watched a YouTube video of a guy’s known as the billion dollar copywriter. And then he gave a great tip is right air like two, three pitch saw biography of this person as do, are up to that person.

Don’t say Phil is a software develop. You say, well, I’m, I’m a software developer. You actually write it as if you’re that person. So I’ve actually done that as well. So I’ve got that documented and then sort of the, a picture of him as well, a friend, a picture. [00:25:00] Trying to think that’s the person who I’ve met.

So the Abbott’s I’ve been, I’ve been building that a lot over the past few months to try and really hone in on Ontario. I want to speak to when I’m talking about elementary analytics. Nice.

Jesse: That’s awesome. I’m glad you’re doing that. I’ve I’ve been having to do the same thing where I’m trying to see where I want to target my podcast to right now.

It’s just just entrepreneurs. But I think that if I kind of narrow that down, niche that down just a little bit more. That’d be able to kind of maybe grow a little bit myself. Yeah. Don’t get so hard on yourself. That’s actually one thing that I’ve been learning. Yeah. That’s one thing I’ve actually been learning about myself as well, too.

So I’m right with you on that because of the rebrand that I’ve had to do, I’ve really kind of got done to myself on, on not producing the way I want to produce and doing things I want to do. And instead of taking that in a negative approach, uh, I’m trying to turn it into a positive in some way, shape or form.

So during the, um, During my time where I was not actually putting anything out, [00:26:00] I was improving my show, changing it a little bit and, uh, finishing the rebrand. So instead of being so hard on myself, Hey, you had to shut down. You had to shut down, but you’ve made these improvements and it sounds like you did something very similar to that too.

So don’t get too hard on yourself. It’s all a learning process. This is all stuff you’ve heard from many bigger people than me. I’m sure. But.

Phil: And I think, yeah, I know I saw, I think one of the things that I think you’ve probably done through it as well. I think I just said to myself now, as long as I come up with something I’ve planned out semi week, that this is what I think will help to move it forward.

As long as you’ve executed on that. And you’re working towards trying to maybe make it move forward, you don’t necessarily know whether that’s going to be successful. That’s all you can do. And just try and look at it. Moving the needle slightly. And I think just looking at that, as long as I’m working towards it, that’s all you can do.

And I think you should be [00:27:00] satisfied at night instead of beating yourself up when you haven’t got 10 signups from a blog post that you’ve done or whatever. So I think that’s one of the things I’ve just been really. So I have told myself that you can’t do any more than that to try and move it forward.

Um, and that, that seems to have helped me definitely.

Jesse: Good, good. That’s awesome. That’s some great stuff. Thank you very much for telling for, you know, talking about that. I know kind of, sometimes it’s a little rough to look, you know, within

Phil: Sophia.

Jesse: So, um, here’s an interesting question for you. If you could talk to yourself six months.

Kind of go back at a time machine and talk to yourself six months ago. What would you tell yourself?

Phil: When did you get these questions

Jesse: up here?

Phil: I think one of the things would be, uh, I think just be a bit kinder to yourself. Um, I’ve written on the, on the whiteboard and the count yourself, step back, build a realistic and sustainable business and life.

And I think [00:28:00] that’s come from that’s common reason and I think. I just said that to myself six months ago. Um, instead of trying to, trying to do all things, trying to be very driven and sort of just like push forward. I think even just what I’ve learned over the last six months probably would it be from the postal level?

And I also think probably just probably, I figured just touched on it and act on the close on the feedback a bit earlier instead of going in. Cause I kept hearing the same thing over and over again about the product. And it wasn’t until November that I really thought I’ve started getting implemented.

So I think I’d probably just listen to that and acted on that feedback a bit earlier as well. I think so I think could have said that to myself. Maybe there’s something that knocks on it earlier instead of just getting it. All right. I’m hearing that again. I’m hearing that again. I’m hearing that again.


Jesse: all right. So, well that goes right into my saying I can, I am, I will. And I’m doing it today. You want to do things now, right? When you’re thinking about it. Yeah. [00:29:00] So do you remember what your goals were your six month goals? When we talked on the podcast last time, do you remember what they were? I think it was

Phil: one of them.

Jesse: I was one of them. Yeah. Um,

Phil: yeah, I can’t remember

Jesse: the other ones. Uh, the one was to have, uh, to have, uh, I think it was a certain amount of. Okay. The week or something like that, it was like a goal you had set for yourself to have like 10 signups a week or something along those lines. If I remember,

Phil: right.

Yeah. I’ve still got that written down. That’s still, that’s still ongoing. That’s again, that has been, um, a bit of a challenge. Nuts is bad than it was, so there’s probably one or two a week, but yeah, it’s not, it’s not the, uh, the level of wanted to yet.

Jesse: That’s okay. I mean, you’re still making a lot of progress, especially since the last time we did.

So don’t get so hard on yourself, Phil it’s. Okay.

And are you, are you still [00:30:00] actually working at your job?

Phil: I am. Yeah. I’m still working. Um, I think we’ve got a few more customers on elementary analytics and the one we lost sport. And again, man’s price customers to come on board, which had been an amazing switch from the pricing model, but it’s not the levels where I can, I can quit my job yet.

And interestingly enough, um, When I started thinking about the product improvements, I want it to do a stem cell, five goals of product improvement. And so one of them, the last goal was to watch the equipment job and what the numbers needed to be, to quit my job working on like a hundred pound a day and it, and the numbers are astronomical.

So I think I’ve just got a target they’ll just need to keep. So I’ve

Jesse: took it along to that’s where I keep your eye on the prize there. That, because that way you can, you know, where you are.

Phil: Yeah. Yeah. Sorry. So interestingly, the top four goals have been here. Like I think the fourth goal was to make sure that the business was basically that the business was paying for itself.

And if then I needed to run the business with being covered by subscriptions that’s been [00:31:00] hit. So that just leaves target number five now, which is get enough money in a month to, to be able to quit your job. And I don’t know whether I mentioned this on the last podcast, but just run the numbers. Um, it would be a minimum.

I’m taking a pack off from one currently prepared, but at the end of the day, the goal is to run your own software product. So you might have to step, step back to go forward. So what I run the numbers, it wasn’t was that the number of subscribers isn’t, isn’t something that scares me. Let’s put it that way.

Jesse: Good, good. That’s really good. And then with your, um, with your price change too, I’m sure that’s kind of changed how that all works out as well, too.

Phil: Yeah. Yeah. So that’s what I’ve done is I’ve done this many customers at low price point, this many customers at the middle price point this month, new customers at the enterprise price point.

So you’ve got an idea of how far you can, you can move things. So,

Jesse: all right, that’s great. So we’re going to do something here. Uh, we’re going to now set goals [00:32:00] for a year. We’re going to sit down just to kind of get an idea of what your, what your look outlook is for the year. Uh, that’s coming up. So what goals do you have say for the next year?

Um, so

Phil: it’s probably a little bit unrealistic, but for the target, I want to go so I can quit my job. I’m giving myself to them tomorrow to do that. Um, so that’s quite a target, but if that gets extended to six months to 12 months, yeah, that’s, that’s fine. Like I say, you can’t beat yourself up about it because it isn’t what we’re finding.

Like you probably find volume of your guys’ entrepreneurship. Isn’t. It’s not how long is a piece of string? The string could go on for years you die. You don’t know. Um, so yes, I think that’s the short term one. And then a goal of heart for a long time is to have a hundred K a year in online sales. So that will be, that’s kind of like what did listen to another podcast suddenly said, um, so they used, uh, American football [00:33:00] analogy.

So what’s your super bowl goal and what’s your whole effect. So I’ve got super bowl goal of getting to like a hundred stationed in Korea, but the debt, the sort of play with a month goal is to quit my job. So that to sell the two, the two goals I’ve got for the next 12 months.

Jesse: That’s great. Good goals to have.

Yeah, definitely. I know. I still got, you know, it’s funny. I was thinking about that string analogy I just had, and my brain said the string may be like a mile long, but it’s the strength of the string that really makes the difference. I don’t know. I don’t know how that would work. It sounds good. I like it.

We’ll go with it. Okay.

Phil: No, I think I’m thinking, I think you make a great point though, because if you’ve got a little thin piece of string, which is your determination and your consistency in how you want to stick to. Your strength could be a mile long, but as soon as you pull an eight snaps, cause then you give up and just go ride.

Well, that’s it, it’s done. If you say like, it’s like a rope, you’ve got a mile, a rope and the rope is [00:34:00] your determination, your willpower, your consistency, and your ability to learn and all these things that make it up. So you can carry on playing that role for the mile two miles, three miles. So I think, yeah, I think you’re right with the way you thought about it.

Jesse: Oh, great. Thank you. Okay. I’m going to use that from now on. Thank you for that. I appreciate that. All right. So at this point, I think it’s about time. We’re going to go ahead and have you advertise yourself once again, fill up. This is your time to shine. Let’s go ahead and hear about your product and how we can get ahold of you, Andrew.

Phil: Yeah, thanks very much. I say so if you want to go and visit the website for the product, the product’s called elementary analytics, so got to elementary and we’ve actually got a special offer for people. If they got to elementary forward slash rev. So forward slash R E V, we’ve got a free ebook that you can download called the social media marketing.

Which helps people navigate how they can grow the business using social media. So we’ve got free [00:35:00] gift for our, of Jesse’s listeners. So that’s elementary forward slash rev that should show up for revolution. So that’s, that’s live at the minutes. You can go to that. Um, and now elementary analytics, if you’re struggling with all the social media data, all your website data, uh, how well you’re ranking in Google search elementary analytics pulls it all into one dashboard for you that you can.

And one place you can drill a little deeper if you need to. And one of the things that a lot of these big companies like Google and Facebook don’t do, they don’t tell you how you’re performing it, whether it’s gone up, whether it’s gone down, what we’ve done with elementary analytics is you’ve got a little green arrow that shows that you’ve got, you’ve been proved.

This month compared to last month. So, you know, instantly, visually that people are very visual, that things are going up and down. You only need to do it once all your data, you can produce reports, you get emails. They’ll tell you how the last week’s been going. We’re even working on a feature called the insights email, [00:36:00] which will go, okay, your website’s got an increase in.

Over the past 24 hours. Here’s what we think the reasons could be. So we’re just trying to make it easier for people to see what efforts are doing and what that response is in terms of building your business and your website, because it’s so difficult to see across all these platforms, taking all this, telling it down it’s five key piece of information, Perth platform, and then just given you, what does that actually.

Is it growing? Is it getting worse and here’s, what’s helping you grow. If it is growing, you want to extract to me, you could go to, um, my website, which is dot So that’s my personal blog. And that has a link to all my social media platforms that I’m on. LinkedIn. I’m most active on LinkedIn at the moment.

So just find me on LinkedIn. Um, if you’ve got to fill hyphen tech, that will be me. That’s downstate straight to me on LinkedIn, LinkedIn. So that’s not, it’s the best place to reach out to me on [00:37:00] social

Jesse: media. All right. That’s fantastic. Phil. I want to thank so much for actually putting the, uh, elementary backslash rev for us.

Get some great information there. I’m going to go ahead and have that into the show notes as well as how we can go ahead and get a hold of element elementary analytics and how to get ahold of Phil. If anybody has any questions, everybody hang in there just a little bit longer. We’re going to go ahead and have.

So, thank you very much for everything that you’ve done. And we’re going to go ahead and, and it’s going to be a while, so hopefully things go, okay. We’re going to try to follow up within a year if you, if that’s okay with you, is that all right?

Phil: Yeah, thanks for having me on again. Pleasure.

Jesse: Absolutely.

Absolutely. Thank you. School believer.[00:38:00]

Once again, that was Phillip Hughes, man. It was so good to talk to Phillip again and see how he’s come about with his entrepreneur venture and what has been doing for the last six or so months. Uh, it’s just been a great, great story to follow up and listened to. So I hope you all took something away from that.

I certainly did. And I guess he really likes my questions. Uh, he, he actually commented, uh, about my questions. Um, the first interview and this interview today. I hope everybody that learned something at that point. All right. So I’m going to just do a quick thing here. And, uh, I’ve actually received my first couple of five star reviews, which I’ve really super excited about.

Um, it’s good to see that people are listening and really liking what I’m doing. So when to give a special, thanks to Dean air. I hope I’m saying that. Right. D E a N E R ho O H and Kuga tar 14 [00:39:00] for two amazing five-star reviews that was left on apple iPod podcast. So thank you so much. Y’all I really, really do appreciate it.

And I actually got my very first donation for, uh, my podcast. And I’m really super excited about that, uh, from Walter, Walter. Thank you so, so much for your donation. It’s definitely going to go to great use if anybody else wants to do the same thing, uh, that’s completely up to you. Uh, even if it’s only a dollar, I’m happy with it, and I’ll be able to say your name on my podcast as well, too.

So if anybody wants to do that, go to my website. You E, click on, be a contributor, a tab on the top there of the website. We’ll see how it goes from there. And another thing I want to let you in on here a little bit is I’m starting to kind of put together my first solo [00:40:00] episode. That’s right.

My first solo episode, I’m kind of brainstorming it right now. Uh, you should be hopefully hearing it either. And my next show or the one after that, depending on when I can actually get it all put together. So we’re going to see how that plays out. All right, everybody. Thank you so, so much for another great episode.

And we’ll see you next time around. Thank you. Screw believers. Have a good night.

Phil: hello

Jesse: there. DJ school here. And I just want to personally say thank you for listening to my program. I really hope you learned something tune in in two weeks to listen to another brand new entrepreneur. And remember I can, I am. I will. And I’m doing it.


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